Highmark markets its new Allegheny Health Network brand, logo – Pittsburgh Post Gazette

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Highmark markets its new Allegheny Health Network brand, logoPittsburgh Post GazetteEither way, it can take five years or more for a new brand to sink in, he said. … “With the changing economics of health care, [some] organizations might be able to win on the basis of” marketing equivalent care at a cheaper price, Mr. Beckham said …and more »…Highmark markets its new Allegheny Health Network brand, logo – Pittsburgh Post Gazette

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